White Label Auction Software for Your Auction House

Run live and timed auctions on your own domain, under your own brand, with bidder data that belongs to you.
Circuit Auction is the white label auction platform that puts your auction house in front and keeps us behind the scenes.

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Why Auction Houses Choose White Label Auction Software

Every sale you run on a third-party marketplace builds someone else's brand and someone else's bidder list. White label auction software reverses that. Bidders register on your website, bid under your logo and receive invoices from your auction house. The platform is ours; the relationship is yours.

Your Brand, Not Ours

Your logo, your colors, your typography and your layout across catalogs, bidding screens, emails and invoices. There is no Circuit Auction badge on the bidder side and no marketplace logo competing with your name.

Your Domain

Auctions live at your own web address, not on a shared marketplace URL. Every catalog page, lot page and search result builds authority for your own website and your own SEO.

Your Bidder Data

Registrations, bidding history, interests and contact details are stored in your account and exportable at any time. No other auction house can market to your bidders through a shared platform.

Your Consignor Trust

Consignors see a professional, branded platform that reflects the reputation of your auction house. Statements, settlement reports and catalog proofs carry your identity from intake to payout.

What Is Included in Circuit's White Label Auction Platform

White label means the full auction house back office, presented as your own

Live & Timed Bidding

Run live auctions with real-time online bidding alongside room and phone bidders, or schedule timed auctions with staggered closing. Absentee bids are accepted before the sale and executed automatically.

AI Cataloging

Turn rough notes and photographs into polished lot descriptions in your own auction house style. AI-assisted cataloging suggests categories, estimates and keywords while your specialists keep editorial control.

Bidder & Consignor CRM

One record per client, linked to every registration, bid, invoice and consignment. Track interests, set category alerts and follow up with the right bidders before every sale.

Invoicing & Settlement

Invoices with premiums, taxes and shipping are generated as the hammer falls. Consignor settlements are calculated automatically with commissions, fees and deductions applied by your rules.

Multi-Currency & 40+ Languages

Present catalogs and bidding in the languages your collectors speak, with bids and invoices in the currency you choose. International bidders experience your auction house, not a translation layer.

API Access

Connect the platform to your accounting system, shipping carriers or existing website tools. Because the platform is white label, integrations extend your brand rather than someone else's.

How White Label Auction Software Works

1. Connect Your Website

Install the Circuit Auction WordPress plugin on your existing site, or let us build a branded auction website for you. The bidding front end inherits your theme, so it looks like part of your site from day one.

2. Apply Your Branding

Upload your logo, choose your colors and set your email templates. Every bidder-facing screen, notification, invoice and consignor statement is generated under your identity.

3. Catalog and Publish

Create lots with AI-assisted cataloging, upload images in bulk and publish the sale on your own domain. Bidders register with your auction house and see only your brand.

4. Sell, Settle and Keep the Relationship

Run the sale live or timed, invoice buyers automatically and pay consignors from the same system. Every bidder and consignor stays in your CRM for the next sale.

Circuit Auction white label auction platform preview

White Label Auction Platform vs. Marketplace Platforms

Marketplace platforms bring traffic, but the price is the bidder relationship itself. Here is what changes when the platform is yours.

Who Owns the Bidder?

On a marketplace, bidders register with the marketplace and your sale is one listing among many. With white label auction software, bidders register with your auction house and remain your clients after the hammer falls.

Who Gets the Traffic?

Marketplace catalogs send visitors to the marketplace's domain. A white label platform publishes your catalog on your own website, so search rankings, links and repeat visits accumulate under your name.

Who Sees the Competition?

Marketplace bidders are one click away from a rival auction house's sale. Bidders on your branded platform see your lots, your upcoming sales and your consignment call, and nothing else.

Who Controls the Experience?

Marketplaces set the layout, the rules and the fees. A white label auction platform lets you decide how lots are presented, how bidding increments run and how your auction house communicates with clients.

White Label Auction Software FAQ

What is white label auction software?

White label auction software is an auction platform that runs under your auction house's own brand and domain. Bidders, consignors and visitors see your logo, your colors and your website address, while the bidding engine, cataloging tools and back office are provided by Circuit Auction behind the scenes.

Do bidders ever see the Circuit Auction logo?

No. The bidder-facing catalog, bidding screens, registration forms, emails and invoices carry your auction house's branding only. Circuit Auction stays invisible to your clients.

Who owns the bidder and consignor data?

Your auction house does. Bidder registrations, bidding history, interests and consignor records are stored in your account and can be exported at any time. Your data is never shared with other auction houses on the platform.

Can I use white label auction software with my existing website?

Yes. Circuit Auction installs as a WordPress plugin on your existing site, and can also be connected to custom-built websites. If you do not have a website yet, we can build a branded auction website for you.

How is white label different from listing on an auction marketplace?

On a marketplace, your sale is one listing among many competing auction houses, and bidders register with the marketplace rather than with you. White label auction software publishes your sale on your own domain, so the traffic, the bidder relationship and the data belong to your auction house.

Ready to Run Auctions Under Your Own Brand?

Circuit Auction's white label auction software puts your auction house in front of every bidder, on every screen and in every email. Book a demo and we will walk through a branded setup for your auction house.

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