The Astro Auction Website: The Fastest Auction Front End Ever Built, Under Your Brand

It is the auction house website Circuit builds and hosts for you, on the Astro web framework, connected to the Circuit back office and bidding app. Catalogs, lot pages, sale calendars, results, consignment pages and your editorial content are published as fast static pages on your own domain, under your own design, with schema markup and AI-search readiness built in. It is the third part of Circuit's turnkey offer, alongside the back office and the live bidding app.

Yes. The Astro site is fully customizable. We rebuild your existing look, or design a new one with you, and every page, section, color, typeface and layout can be changed later. Nothing about the framework forces a template on your auction house.

With an AI assistant. Circuit provides an MCP server (Model Context Protocol) that connects your site to Claude, ChatGPT or any other assistant that supports MCP. You describe the change in plain language, such as a new consignment page, a different hero image, a rewritten about page or a new section on the homepage, and the assistant makes the edit. You review it and publish. No developer, no code.

During a bot and AI crawler surge on November 7, 2026, with 124,003 active users in 30 minutes, PageSpeed Insights scored the Stamp Circuit homepage, which runs on the Astro site, 97 on desktop with a 0.4 second Largest Contentful Paint and 150 milliseconds Total Blocking Time. Pages are pre-rendered and served from the edge, so they load in well under a second anywhere in the world.

Every lot, sale and catalog page is served as complete HTML with structured data, so Google, Bing and the fetchers behind ChatGPT, Perplexity, Claude and Gemini can read it without executing JavaScript. The site ships with sitemaps, canonical URLs, Open Graph images, an llms.txt file and clean internal linking. Core Web Vitals, a Google ranking signal, are green by construction. For houses that want it managed, the SEO service adds ongoing keyword, content and link work.

It is an add-on to the Standard or Enterprise Plan, priced by traffic. It starts at $100 per month for a typical auction house and scales with visitors, up to $1,500 per month for very high-volume sites. The design build is quoted separately based on the scope. The optional SEO service, available only to Astro website customers, is quoted per house at $500 to $5,000 per month depending on how much work you want done each month.

Yes, at any time. The WordPress auction plugin is the easy start: install it on the site you have and run your first sales. When you are ready for the Astro site, we build it on your design, point your domain at it, and the back office, bidders, consignors, catalogs and history carry over untouched, because they were always in Circuit.

Yes. The Astro site publishes catalogs and pages in the languages your collectors read, with per-language URLs and metadata, and bidding runs in 40+ interface languages and multiple currencies through the Circuit bidding app.

Circuit hosts and operates it on a global edge network with capacity headroom for traffic spikes. Catalog pages and 404 responses are served from cache, rate limits target abusive patterns rather than visitors, verified search engine and AI crawlers stay allowed, and the bidding engine is isolated from public page traffic. See our auction website performance page for the measurements.